What does local recruiting marketing program cover?

The correct answer pertains to UR 601-208, which is specifically the regulation that outlines the Local Recruiting Marketing Program. This program is designed to provide guidelines and procedures for recruiting efforts at the local level, encompassing various marketing strategies that can be employed to attract potential recruits.

The focus of UR 601-208 is on community engagement and utilizing local resources to enhance recruiting efforts, ensuring that recruiters can effectively promote the benefits and opportunities available in the Army.

This regulation serves as a vital tool in shaping the support and initiatives that local recruiters may undertake, including advertising, outreach activities, and partnerships with local organizations, to build relationships within the community and increase enlistment numbers.

The other choices refer to different Army regulations and field manuals which do not specifically address the local marketing strategies for recruiting. For instance, AR 601-280 deals with the Army's Active and Reserve Components enlistment programs, while FM 7-15 focuses on training aspects, and DA PAM 601-3 pertains to personnel management. None of these directly outline the marketing strategies at the local level in the same way that UR 601-208 does.